B2B Services - The Tasting Society

UK-based digital marketing and lead generation for premium wine and spirit brands.

We help wineries, distilleries, and importers build visibility and win trade conversations in the UK — without a full sales team or events overhead.

What We Do

B2B outreach & lead generation to UK buyers (hotels, restaurants, golf clubs, private members’ clubs, retailers, importers) — included in Package 1 and integrated (Lite) in Package 2.
Digital marketing & representation: reels, posts, and brand storytelling published on your channels and ours.
Optional add‑ons: landing pages, CRM/email setup, and paid social.

Packages

1) B2B Outreach & Lead Generation

£500 / month · 3‑month minimum · £300 setup (Month 1 = £800)

Purpose: Create qualified trade conversations and distribution opportunities.

Includes:

Target list of 100–200 qualified UK trade contacts per quarter
LinkedIn connection + personalised messaging sequences
Email follow‑ups and call‑booking assistance (we book into your diary)
Monthly progress report with responses, leads, and next actions
Light partnership brokering (introductions to venues/events when relevant)

Outcome: Predictable pipeline of warm trade conversations — minus the trade‑show bill.

2) Digital Marketing & Representation

£1,200 / month · 3‑month minimum · £500 setup (Month 1 = £1,700)

Purpose: Build brand visibility and credibility with buyers and luxury consumers — now with integrated B2B outreach.

Includes:

2 reels + 4 posts per month (we create, edit, and schedule)
Story‑led captions and brand features on The Tasting Society channels
Outreach: Up to 300 new targeted contacts/month with LinkedIn + email, plus 2–4 qualified intros booked (typical)
Asset management, content calendar, and comment/community replies (light)
Quarterly analytics + recommendations

You send: Bottles/samples and any brand assets (logo, guidelines).
Rights: You own the content we produce for you; we retain portfolio usage.

Add‑Ons

Landing page / mini‑site for trade enquiries — from £1,500
Email newsletter & CRM setup (Brevo/Mailchimp/HubSpot) — from £500
Paid social management (LinkedIn/Meta) — from £250 / month

How It Works (Simple)

Kickoff (Week 1): Goals, positioning, ICP, assets, and compliance.
Build (Week 1–2): Contact list, messaging, content plan.
Launch (Week 2): Outreach goes live; content creation begins.
Iterate (Weeks 3–12): Weekly tweaks, monthly reporting, booked calls.
Scale: Increase outreach volume or add content/ad modules.

Who It’s For

Boutique wineries entering or growing in the UK
Craft distilleries and premium RTD brands
Importers seeking trade conversations at scale
Wine regions and estates looking for UK digital presence

Why The Tasting Society?

Experienced, efficient, and measurable. No bloated teams.
Hospitality‑native positioning. Sits credibly alongside luxury travel.
Creative + commercial. Content that opens doors, not just looks good.
Systemised outreach. Consistent activity, clear reporting, booked calls.

FAQs

Is B2B cold outreach GDPR‑compliant?
Yes — for legitimate interests and B2B contexts, with clear opt‑out and minimal personal data. We use business emails/LinkedIn, avoid sensitive data, and honour suppression lists. You remain data controller; we operate under a DPA.

What results should we expect?
Typical month: 50–100 connections, 10–30 replies, 3–8 warm conversations booked (varies by brand, positioning, and product‑market fit).

Can you guarantee sales?
No one can — we guarantee activity, quality targeting, and warm intros. Sales depend on pricing, margin, MOQs, and your close rate but we put you in touch with businesses who have access to your ideal audience.

Do you handle PR or press?
We focus on digital and trade conversations. Press can be scoped separately if/when there’s a strong angle.

Can you work white‑label with our importer/UK rep?
Yes. We often collaborate with in‑market partners and can hand leads across.

What do you need from us to start?
Positioning, target buyer types, brand assets, a calendar link, and (for content) bottles/samples shipped to us. If you don’t have any of this, we can help with that too.

Pricing Summary

B2B Outreach & Lead Gen: £500 / month · 3‑month minimum · £300 setup (Month 1 = £800)
Digital Marketing & Representation (with Outreach Lite): £1,200 / month · 3‑month minimum · £500 setup (Month 1 = £1,700)
Add‑ons available on request.

Next Steps

Book a quick intro call — we’ll confirm your ICP, propose the first 90‑day plan, and start booking conversations. Send us a note with your goals and target buyers, and we’ll reply same day with a plan.